Product label. The first thing any shopper will look out to
when buying a product. Casual shoppers need to know the price or perhaps the
expiry date as well. The more serious one go through the ingredients list and
other significant details. Whichever category you fall into, a customized label
for the product is required before you buy it, even if you don’t read through
it.
Custom product labels are a necessity for any product. Not
only do they just hold information, it is the best way to market the product in
a cost effective manner. It is the label which often catches the eye and urges
customers to buy it. On this piece of sticker can the brand name and logo be
represented best. The design, shape and material of the label and the colors on
it are in such a way that our entire attention is caught by something seemingly
insignificant but inevitable. Click Here for more details about custom label .
Labels do most of the selling than any other way of
marketing. If you want to label your product for sale, be it for a bake fair or
for commercial purposes, your label can establish a brand value for your
product. Also, you can price your product based on the label; a great label
gives a chance to obtain a higher profit. Here are some things to keep in mind
while designing your label.
1. Shape and Size
You have endless options regarding shapes
and sizes. There is never any sort of restriction when it comes to these two
factors. However, the product should be the only aspect on which these are to
be decided upon.
Choosing the right size- In order to
determine the right size, take a scrap piece of paper or board and place it on
the surface where you would like yours sticker to be. Trim the edges till the
mock label completely comes within the product. Note down the measurements.
That would be your size dimensions.
Choosing the right shape- If you store your
product in a container, then you have to choose the perfect shape for your
label. If the container has a round label, give your label a circular label. If
you want your sticker on sides of jars and containers, go for rectangle labels.
For uniquely shaped package, you can choose any shape.
2. Material
A lot of sticker label materials are
available in the market like clear vinyl, white vinyl, roll labels, foil,
scratch and sniff, etc. Clear and white vinyl labels are both waterproof and
removable. Choose white vinyl for darker surfaces and clear vinyl for lighter
surfaces. If your product has no chance for a leak and will remain dry always,
go for roll labels. Choose the specialty labels based on its requirement and your
product type. For more details about custom label visit the website.
3. Choosing Fonts and Colors
Always be careful when it comes to fonts and
colors. Always choose a light background and dark letters scheme or vice versa.
Avoid using over used fonts such as ‘Times New Roman’, ‘Comic Sans’, ‘Arial’
and the like. Use standard sized, readable and simple fonts. If you have any
image, like logo or other pictures, a resolution of 150-300 dpi is recommended.
The above tips will give you a general idea on labels. Start
with these and improvise them with your creativity.
