A Tactical Approach to Branding Businesses with Eye-Catching Logos

With a lot of companies on the rise, it is difficult to imprint your brand name in people’s mind. Of course, there are a lot of advertising agencies you can rely to if you have a sizable budget to pay them. But a rising entrepreneur or a small scale family business cannot afford money for the advertiser until they have a stable income and loyal customers. But that doesn’t mean that they have to wait till then to adopt the tactics of multi-million dollar firms.

The advertising agencies who work for big brands employ a clever tactic to get them well known. Don’t we all recollect Coca-Cola’s famous tagline ‘It’s the Real Thing’? Who wouldn’t feel like hitting the gym after seeing Nike’s ‘swoosh’ logo? That is how you get into people’s minds. A creative tagline or an impressionable logo is the key to establishing your company as a brand. Click Here for more details about custom printed labels .

A great logo is more than images and words; it tells a story about your company: who you are, what you do and what you stand for. It is the first step to creating an impression in people’s minds about your product. A picture is something that gets embedded in people’s minds more than a name or a phrase. Logos should be simple, unique and strong. A powerful logo can open many a door for your company.

Here are some things that you have to keep in mind when designing logos:

·         Have a clear idea about the primary function of your logo. A logo has the following functions: boost recognition, create memorability, instill trust and enhance admiration. If you are just entering the market, memorability should be your premier concern. If your products are already in the market and you want to expand further and develop as a full-fledged brand, then your focus should be to enhance admiration and trust of your customers and to attract new ones.

·         Decide whether to incorporate your company’s name into the logo. If your brand name is distinctive and if your goal is name recognition, then you can include your company’s name. If it is generic, too long, don’t translate well globally, then don’t include it.

Picture your logo in different sizes. Imagine it the size of a thumbnail and if you think that either the logo or the name won’t be noticeable, then don’t keep the name.

·         Follow the company’s color scheme. If you already have a color scheme for your brand name, ensure that all colors used in that are reflected in your logo as well.

·         Keep the logo simple. Do not use multiple fonts, colors or layered images within the logo. A lot of visual elements in your logo can do more harm than good. Also, a simple logo is easier to reproduce and will be profitable in the long run. For more details about custom printed labels visit the website.

Feature all your products with the icon through labels. Design labels that fit your product container well and can contain all details about your product at the same time. With iconic logo labelled products, you’ll have the good start that you deserve.